For HER, the Revolutionary New Women’s Business, Body and Life Online Chat Show!

For HER is an online group focused around issues affecting women, in business, body and life, and is the home of the bi-weekly online chat show, where women discuss their viewpoints and opinions on women-related topics.

Serena Fordham, our Founder and the show’s host, is on a mission to support people to overcome the daily challenges that they are facing and to inspire women to follow their dreams, in terms of personal life, and their careers.

She knows only too well, through her own experiences and those of close friends, how hard some people can find getting from one day to the next, let alone chasing the things that feel too far out of reach.

What is an online chat show I hear you ask? Well, the specifics of For HER are as follows:

  • Different topic discussed bi-weekly – focused on business, body and life (including aspects of meditation, spiritualism and wellbeing)
  • Live with a guest to give different viewpoints, and audience the opportunity to comment and join the conversation
  • Dedicated YouTube channel so you can catch up afterwards if you can’t watch live
  • Exclusive offers and discounts offered by experts
  • Specialist coaching and mentoring offered by experts
  • Raising awareness of women’s groups and charities to help, guide and support
  • Connecting women together to share viewpoints and to support, empower, inspire and lift each other up!

The group and chat show intend to raise and expose an array of issues affecting women in all aspects of their life, as well as to raise awareness of charities and social enterprise projects that can help and support women.
With a lot of business education from industry experts, as well as exposure of positive body image campaigners, this group and chat show has something for every woman – no matter their background, age, race, size, shape, religion, etc, and all views are welcome, the only rule is to respect
that we are all different so have different opinions!

The idea of the For HER community is to keep the conversations from the chat show going so that if women are struggling to keep going right now, they have the assurance that they are not alone.

There are people who care and can help, but asking for help isn’t always easy. That’s where something like this group and the show comes in, as women can watch and listen, and be supported and inspired without having to say anything until they are ready.

Serena and her team are urging all women to be involved, and if you feel you need some encouragement right now, or you’d love to offer the hand of support to others, come and watch the show and join in the conversations

A conference taking place on International Women’s Day (8th March) will also support the aims of For HER. Get tickets and found out more


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New Year, Same You

Hello gorgeous one!

Firstly, HAPPY new year to you.  I want to stress that word “HAPPY”.

I have purposefully waited to send you this message, as I wondered if, like me, you have been bombarded with New Year NEW you messages and emails during January?  How does it make you feel?  I have to admit it doesn’t make me feel that great at all!

So here’s my thing – what is wrong with the EXISTING you???

Note I say Existing and not “old”.  You see, all this talk about changing yourself, Old you / New You etc – it’s all in negative language and straight away puts a barrier up.

Yes, of course, we all want to be the BEST version of us we can be, but by saying “New You” implies there was something WRONG with you the way that you were.

Is it really any wonder that we might not always achieve the resolutions we set ourselves when already we are sending negative vibes to our brain?

We’ve all been there – telling ourselves we must do this, stop doing that, deprive ourselves of this.  The messages we send ourselves is always “you’re not good enough as you are”.  But you know what – you are already fabulously gorgeous. When I work with women – and they come from all walks of life, all shapes and sizes, I focus only on ENHANCING who you already are.

By giving yourself a little bit of love and attention you are going to feel so much better about YOU.  In my industry, we call this the “Cycle of Success”. When you feel good about you, you will approach the day/world with a whole new positive outlook.  That, in turn, improves how you interact with others – you will be more perky, more upbeat, and this is the side of you that others love so much.  So they relate better with you, which improves any situation and the outcome is always more positive.  The brain then thinks “ooh I’m liking this” and so triggers the cycle of “rinse and repeat”.

Go on – try it – I dare you.  In fact, I double dare you!!
Instead of thinking of the multitude of things you feel you ought to change – go grab a pen and paper and write down THREE (yup, just 3), things you really like about yourself.

Have you done it??  Splendid – what did you come up with?  If you found it difficult don’t despair.  We have been conditioned to constantly focus on things we don’t like, or “need” to change about ourselves.
Try it again – this time think of things that friends and loved ones compliment you on.  Each time you write one down – embrace it, smile about it, let that feeling envelope you and make you feel all warm and fuzzy.

Well done you!

So now I would like you to write 3 more things.  This time – write down 3 things you said you would reward yourself with if you reached a certain goal you set yourself.  You know the sort of thing “when I lose 2 stone I will treat myself to a new dress, a new lipstick, a trip abroad”, etc etc.

Don’t write the first bit “when I lose 2 stone” or “when I quit smoking”  – note the words “lose”, “quit” they are negative words so it really is no surprise they make us feel like we are depriving ourselves of something.
Just write down the “treats”.  Do make them realistic.

Now – imagine yourself purchasing a new dress that makes you feel fabulous, a new lipstick that really enhances your face or visiting a place you have always wanted to see.  How does that make you feel?

Much better I’ll wager !!

So … go and do one of those things this week.  Of course, I am not recommending you buying things willy-nilly, or for the sake of it, but if there is something out there that you have been coveting as a “reward” – just go get it.  Reward yourself for being the gorgeous you that you already are.

If feeling fantastically confident is one of the things you have written down – don’t forget the first part of the Cycle of Success is “When you look great, you feel great and that in turn makes you feel more confident” – and then the steps continue as before.

I can help you feel fantastic in all areas of your Style.  Why not drop me a line and let me know what your style and image frustrations are and I will put together a personal recommendation for you.

So here is to a fabulous 2018 being the fabulous SAME YOU!

With love and gorgeousness always,

Claire xxx

Claire Butler

For HER Chat Show

This guest blog post from our member Claire Butler – The Style Expert, is perfect timing as we launched the brand new For HER Chat Show earlier this week, with our first chat being titled New Year, Same You! Catch up on YouTube and join the For HER Chat Show Facebook group ready for the next chat on Monday 12th Feb at 8pm.


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New Year, Same You

How winning awards can transform your business

We were delighted to have our members R A Brown Heating Services speak at a recent meeting about how awards had transformed their business.

Louise came along to show us their impressive collection of awards and talk about the impact it had made on their business, sharing some valuable tips too.

R A Brown specialise in the design and installation of ground and air source heat pumps, and always knew they weren’t just a run of the mill heating engineer company.

A nomination was made in an industry award – which they won, and it had a huge snowball effect. Awards are now a firm part of their marketing strategy and Louise shared her top tips for winning awards…

You’ve got to be in it to win it

It’s an old saying but it’s true. Every year, c0-director Richard feels their work isn’t good enough to win. Yet time and time again he’s proved wrong. You have to look at your work positively and go for it.

Blow your own trumpet!

Many of us find this difficult, but it’s important, so be proud of what you do. Applying for awards is inextricably linked with business development and keeping your competitive edge.

Passion wins awards

Louise says they now prefer the awards where you get the opportunity to speak to the judges following a written application. They’ve been told many times that their passion for their field shines through. Save something back to add extra information to the presentation – for R A Brown, that’s often an update on the performance of the heating system.

The David and Goliath complex

Don’t be afraid to pit yourself against much bigger companies. Awards are based on the quality of work or impact you’ve made, not on the number of employees. Often bigger companies hire a marketing agency to apply for awards for them, which means the passion is diluted.

Set targets

It might sound crazy, but it takes time to prepare award applications so schedule them into your diary and always think ahead. R A Brown try to win one or two awards each year, and Louise suggests setting your targets according to the time and resources you have available. Every sector has different awards, but don’t overlook general awards such as the EDP Business Awards.

Don’t be downhearted

If you get shortlisted but don’t win, use the awards night as an opportunity to network.

Worth a read: 8 Reasons to enter business awards, even if you don’t win

Pay attention to the questions

Award applications can be a bit like a lengthy job application. It’s important to answer the questions carefully rather than just trying to sell yourself and what you want to say.

Down to the nitty gritty

Firstly, keep an eye on trade/sector magazines who often run awards and local press for local business awards. Read through the categories and criteria carefully to make sure it’s a good fit and that you have a fairly unique offering. Keep asking yourself “what makes me/us different” as you complete the application.

If there’s the chance to supply supporting evidence, a powerpoint works well as you can add images and text as well as stats to demonstrate your business growth. And tie in award applications with your blog or case studies and obtain testimonials regularly – these are invaluable when it comes winning awards, and shows your customers blowing your trumpet too!

If you work completely on your own then use a community like Her Business Brew to get feedback on your draft award applications before submitting. And remember, you deserve a new dress for the awards ceremony and probably more than 1 glass of prosecco.

Plaster successes everywhere!

Customers are impressed by award-winning companies. If you win, put the award logos everywhere – on your website, social media, email signature, pop-up banners, brochures and flyers, in advertorial press, try for free press coverage if you can get it – make that award work hard for you!


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How winning awards can transform your business