Professional Photography Tips for Great Website Images

Hi, I am Jess a mother too two gorgeous children and lucky enough to own and run my own business as a newborn and family photographer.

I wanted to share some tips for improving your photographs, perfect if you are new to the self-employment world or if you need a few new images for your website to keep it fresh.

Here are my top tips to achieving good photos for your website…
Light is the most important factor

The word photography comes from the Greek language and means drawing with light. If you are shooting indoors its best to pick the time of day where it is not too dark. But also perhaps avoid midday where the light maybe too bright & blinding. Watch the time of day in the place you wish to shoot in, make a note of what time of day works best

Declutter

Look around the subject you wish to photograph, ensure there is nothing that distract the eye away from it

Backdrop

If you sell products it is worth investing in a backdrop that you can use over and over again, this makes it identifiable to you and your brand. it can be a paper roll from creativity or school supplies . A plain block colour like grey or white are great options – it should fit with your brand and styling though. Also look around you. Can you use a wall, or flooring? – think outside the box

Composing

Ensure what you are photographing is in frame clearly, crop in if needs be. If its a product take images from different angles this gives you an opportunity to show more detail

Size matters

When uploading images to your website check the settings for the optimal size they should be. You do not want people to be squinting nor do you want the page to take ages to load because of a giant sized image. (my website and images look best around 1800 × 1440)

Invest

When it comes to headshots I would highly recommend hiring a professional for this part, look for commercial photographers with good reputations. If this is not an option for a while, dress in clothes that represent you but are not distracting avoid patterns/spots choose simple colours (avoid white). Make sure you are not shooting up your nose, and easier said than done – keep relaxed. Try breathing out a deep breath just before smiling

If you have a baby related business in need of some photographs please get in touch. I offer discounts to businesses who cater for babies (Just quote SFPS)

Jess Wilkins Photography

About the author:

Jess is a newborn and family photographer based in Norwich. She captures beautiful images of babies & children, focusing on emotions and the little details. If you would like natural and timeless portraits of your bump, baby, toddler or family, visit her website, Facebook page, or email her on info@jesswilkinsphotography.co.uk to book in. 

Ideal Clients: Why They are Important

Last week I ran a workshop at the University of East Anglia on ideal clients which covered what people mean by the term ‘ideal clients’, how you can identify yours, and how this can make an impact to your marketing.

Today I stepped in to talk at our Central Norfolk group after the other speaker couldn’t attend, so I took a small section of this workshop and talked about how you can categorise your ideal client, for example by age, gender, marital status, parental status, job income… even down to things like values.

People then drew their ‘ideal client’ and gave them a name.

Some people find this activity a little awkward, some don’t think there’s any point, and others totally embrace the challenge.

Now this is not about your ability to draw, stick-people are absolutely fine, it’s about identifying that one person you’d like to work with the most, the person who wants what you offer and can afford to pay for it, it’s about building knowledge.

The more you refine who your ideal client might be (and yes it’s fine to have several ideal clients in mind, especially so if you offer different products or services), the more you can get to know them. The more you can identify their needs, address their problems and find them to market to as well.

Getting to know your ideal clients allows you to use the language they use in your social media posts, email newsletters, adverts, on your website, flyers or packaging. To use colours or styles that you know resonate with them, and to promote what you do in the places they are. I mean there’s no point spending £2k on a radio ad campaign if your ideal clients don’t listen to the radio!

There are no hard and fast rules here, and things may change over time so it’s worth reviewing this every year or two, or as your business evolves.

Understanding your ideal clients inside out will help you better market to them, resulting in more sales, and will enable you to address their needs more fully, creating loyal customers who refer others your way too. Win win!

Email Marketing: How to create a Mailchimp Campaign if you are stuck at square one

Are you stuck at square one when it comes to email marketing?

Don’t even have an email marketing account set up, let alone a list to send your e-shots to?

From my workshop session last month at Her Business Brew central meeting, it became evident that many seem to be stuck at square one when it comes to email marketing.

There seems so much information about what to write in your email marketing, or how to build your mailing list, however this can put many people off who don’t even know where to start!

So, if you are stuck at the starting blocks when it comes to email marketing, this blog will give you the basics to creating a campaign in the mostly used email marketing programme Mailchimp!

How to simply create a mailout campaign on Mailchimp

Once you have set up a Mailchimp account and imported your mailing list (which is very easy by using my MailChimp Masterclass – How to Guide) you can create a campaign using the following steps:

  1. Navigate to the campaigns page and click Create Campaign in the upper-right corner of the screen to create a Regular Campaign.  To create a Plain-Text Campaign, A/B Testing Campaign, or RSS campaign, click the drop-down menu and select that option.
  2. On the Recipients step, choose a list from the drop-down menu, and click Entire list, or pick a segmentation option. Click Next or Setup in the progress bar.
  3. On the Setup step, input your Email subject, From name, and From email address and click Next in the progress bar.
  4. On the Template step, the easiest option is to click on Themes to select from Mailchimp’s predesigned layouts.
  5. In the Design step, you then input and customize your campaign content.
  6. Once you’re satisfied with your design, click Next or Confirm in the progress bar.
  7. Review the Pre-Delivery Checklist on the Confirm step. Click Resolve to navigate directly to the step to fix any errors that may appear.  To make other changes, click the Edit button to return to a step.
  8. When you’ve finished testing your campaign, you can either send the campaign immediately, or schedule it to go out at another time.
  9. If you’re ready to send the campaign to your subscribers, click the Send button. The Prepare for launch modal will appear, and when you confirm your send by clicking Send Now your campaign will be on its way to your mailing list!
Things to consider

When using Mailchimp to send your Campaign it is important to consider the following:

  • Each recipient on your MailChimp list is hidden from all the other recipients.
  • Test your campaign before you send to your entire list. You can use the preview and test function in Mailchimp to do this.
  • MailChimp automatically includes both an HTML version and a plain-text alternative version for each of your subscribers. This ensures your subscribers view your content as expected, regardless of the email client or program they use.
  • MailChimp is designed to send email campaigns that contain HTML code and plain-text content. Due to this Mailchimp advises against using other code to create campaigns.
Your campaign content

Once you have mastered ‘how to’ send a Mailchimp campaign, then it is then important to write your campaigns in a way that appeals to your audience and ensures that they actually open and read your email once it hits their inbox!

Some advice and guidance on creating amazing email campaign content can be found at…

What to put in an email newsletter when you don’t know what to write

 

Serena Fordham is known as “Norfolk’s Admin Super Woman”, and owns and manages Serena Fordham’s PA Services.  They assist clients across Norfolk and the surrounding areas with administration, bookkeeping, event management, project management, and writing tasks.

Serena is also a published author, founder and host of a women’s networking group called ‘Her Business Brew’, and founder and coordinator of the ‘An Hour or So’ initiative; which brings together businesses to raise funds for charitable causes. 

If you have enjoyed reading about how to create a Mailchimp campaign, sign up for her blog here.