Welcome to the First HER Conference

The first HER Business, Body and Life Conference 2018, was hosted at Epic Studios on 8th March, to celebrate International Women’s Day!

Serena Fordham, Founder and CEO of Her Business Brew opened the conference with the following speech.

For those who don’t already know me, I’m Serena Fordham, Founder and CEO of Her Business Brew, and around this time last year our women’s network celebrated it’s second birthday by hosting an intimate Posh Pyjama Party.  It is incredible how a year down the line, we are now celebrating our 3rd birthday with all of you amazing women in this amazing venue!

So much has happened at Her Business Brew in the last year or so –

  • We have grown from one meeting location to four
  • We have published Stories of She (a book about women-related issues)
  • We have hosted our first retreat, which brought together entrepreneurs to learn business related skills, as well as being lots of fun!
  • We have created the Her True Colours Calendar for 2018 (which the first 50 of you through the doors today should have received in your goodie bags)
  • We have launched For HER, which is a women’s online chat show, to connect, support and inspired women everywhere!

Looking forward to the next year –

  • We will be holding our next retreat on 28th to 30th September, which is open to all women, either in business or not, as there will be something for everyone!
  • We will be launching our additional new website for-her.co.uk which will be aimed at all women, and will be the new home of the HER Conference, Retreat, Stories of She Book, Her True Colours Calendar and the For HER chat show. This means that www.herbusinessbrew.co.uk will focus more towards increasing meeting locations and membership, as well as connecting entrepreneurs and creating more business opportunities.
  • We hope to host this HER Conference again next International Women’s Day, and we hope you can join us again!!

Finally, I would like to take this opportunity to say a few thank yous before we begin the day, so thank you to:

  • All our event sponsors – Especially our headline sponsors Trusted Law and East of England Coop
  • Our speakers – Davina Tanner OBE, Ursula Tavender and Rachel Welch
  • Our masterclass hosts
  • All our stand holders
  • Linda Thursby and all at Epic Studios for letting us take over this incredible space for the day
  • Our events team for today – especially Natalie Chapman, Lorraine Brooks, Kerry Groves, Natalie Davies, and the Inspired Youth Sparks Team
  • Special thanks to Ros, Rebecca and Kerri (who have worked hard with me behind the scenes to bring all this together!)
  • Thank you again to Linda Thursby who has also donated a voucher for Barn Therapy Centre for our ticket prize draw, which you can join in with on the Her Business Brew stand near the entrance. We will draw this after the event and announce on social media.

Thank you to you all for supporting Her Business Brew, Norfolk’s fun and friendly women’s network.  You can find us online at www.herbusinessbrew.co.uk.

Happy International Women’s Day from myself and the Her Business Brew Team!

You can find out more about the first HER Conference (#HerConfNorfolk) HERE

How to Network Like a Pro!

Networking has been the most successful activity in growing my contact list and building my client base, so I’m sharing with you my advice on networking like a pro!

To make the most out of networking for yourself and your business I feel it would be wise to:

  1. Start by attending lots of different groups, of different sizes, locations, single/mixed gender, and corporate/self-employed. However, always make sure that all or some of the delegates are in your relevant target market.
  2. Once you have narrowed down what sort of networking groups and activities most suit you and your business then be sure to find as many of these types of group to explore. E.g. If a single-sex networking group has gained you lots of useful contacts, and seems to be more suited to your product/service, then find similar groups in your target location/s and attend these!
  3. Once you have attended groups that suit you (from points 1 and 2 above) on a regular basis you will begin to know which of these groups/meetings are the most successful, therefore these are the ones to carry on attending on a regular basis.
  4. Now you know what groups and events to attend, make sure you check out the delegate list of each meeting or event in advance, and highlight those you would like to build a business relationship with.
  5. Try and chat to as many people as possible at each meeting/event, however make sure you focus on those you have previously highlighted.
  6. Always introduce yourself with a smile, handshake and a business card. Even if you have briefly met a person before it is a good idea to remain professional, therefore a hug is not likely to be appropriate.
  7. Don’t introduce yourself with a robot-like sales pitch. Try to mix it up a bit, and even include some personal details if you feel comfortable.
  8. In conversation don’t focus on the sale. It is more important to focus on building meaningful business relationships, making useful contacts, and seeking new opportunities.
  9. Look for things in common during your conversation (both business experiences and personal attributes) as this helps to build relationships and makes you more memorable. E.g. If the person you are speaking with has children like yourself, then this is a subject you can connect with and chat about.
  10. As well as using networking to gain contacts, build relationships, and eventually make sales, also use groups to build your confidence by offering to be a speaker, and share your business story, or give an insight into your business/products/services.
  11. Never slag off your competitors – EVER!
  12. A great thing about networking is that, as well as meeting new people, it also encourages referrals, which in turn encourages sales. By building trust with other business delegates, this means they are more likely to recommend you to others (both who attend the relevant networking group and who don’t).
  13. Always leave a meeting/event by saying goodbye to as many people as possible who you have spoken with. This, along with a beaming smile, leaves a lasting impression and makes you memorable!
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How to Network Like a Pro!