For HER, the Revolutionary New Women’s Business, Body and Life Online Chat Show!

For HER is an online group focused around issues affecting women, in business, body and life, and is the home of the bi-weekly online chat show, where women discuss their viewpoints and opinions on women-related topics.

Serena Fordham, our Founder and the show’s host, is on a mission to support people to overcome the daily challenges that they are facing and to inspire women to follow their dreams, in terms of personal life, and their careers.

She knows only too well, through her own experiences and those of close friends, how hard some people can find getting from one day to the next, let alone chasing the things that feel too far out of reach.

What is an online chat show I hear you ask? Well, the specifics of For HER are as follows:

  • Different topic discussed bi-weekly – focused on business, body and life (including aspects of meditation, spiritualism and wellbeing)
  • Live with a guest to give different viewpoints, and audience the opportunity to comment and join the conversation
  • Dedicated YouTube channel so you can catch up afterwards if you can’t watch live
  • Exclusive offers and discounts offered by experts
  • Specialist coaching and mentoring offered by experts
  • Raising awareness of women’s groups and charities to help, guide and support
  • Connecting women together to share viewpoints and to support, empower, inspire and lift each other up!

The group and chat show intend to raise and expose an array of issues affecting women in all aspects of their life, as well as to raise awareness of charities and social enterprise projects that can help and support women.
With a lot of business education from industry experts, as well as exposure of positive body image campaigners, this group and chat show has something for every woman – no matter their background, age, race, size, shape, religion, etc, and all views are welcome, the only rule is to respect
that we are all different so have different opinions!

The idea of the For HER community is to keep the conversations from the chat show going so that if women are struggling to keep going right now, they have the assurance that they are not alone.

There are people who care and can help, but asking for help isn’t always easy. That’s where something like this group and the show comes in, as women can watch and listen, and be supported and inspired without having to say anything until they are ready.

Serena and her team are urging all women to be involved, and if you feel you need some encouragement right now, or you’d love to offer the hand of support to others, come and watch the show and join in the conversations

A conference taking place on International Women’s Day (8th March) will also support the aims of For HER. Get tickets and found out more


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New Year, Same You

Hello gorgeous one!

Firstly, HAPPY new year to you.  I want to stress that word “HAPPY”.

I have purposefully waited to send you this message, as I wondered if, like me, you have been bombarded with New Year NEW you messages and emails during January?  How does it make you feel?  I have to admit it doesn’t make me feel that great at all!

So here’s my thing – what is wrong with the EXISTING you???

Note I say Existing and not “old”.  You see, all this talk about changing yourself, Old you / New You etc – it’s all in negative language and straight away puts a barrier up.

Yes, of course, we all want to be the BEST version of us we can be, but by saying “New You” implies there was something WRONG with you the way that you were.

Is it really any wonder that we might not always achieve the resolutions we set ourselves when already we are sending negative vibes to our brain?

We’ve all been there – telling ourselves we must do this, stop doing that, deprive ourselves of this.  The messages we send ourselves is always “you’re not good enough as you are”.  But you know what – you are already fabulously gorgeous. When I work with women – and they come from all walks of life, all shapes and sizes, I focus only on ENHANCING who you already are.

By giving yourself a little bit of love and attention you are going to feel so much better about YOU.  In my industry, we call this the “Cycle of Success”. When you feel good about you, you will approach the day/world with a whole new positive outlook.  That, in turn, improves how you interact with others – you will be more perky, more upbeat, and this is the side of you that others love so much.  So they relate better with you, which improves any situation and the outcome is always more positive.  The brain then thinks “ooh I’m liking this” and so triggers the cycle of “rinse and repeat”.

Go on – try it – I dare you.  In fact, I double dare you!!
Instead of thinking of the multitude of things you feel you ought to change – go grab a pen and paper and write down THREE (yup, just 3), things you really like about yourself.

Have you done it??  Splendid – what did you come up with?  If you found it difficult don’t despair.  We have been conditioned to constantly focus on things we don’t like, or “need” to change about ourselves.
Try it again – this time think of things that friends and loved ones compliment you on.  Each time you write one down – embrace it, smile about it, let that feeling envelope you and make you feel all warm and fuzzy.

Well done you!

So now I would like you to write 3 more things.  This time – write down 3 things you said you would reward yourself with if you reached a certain goal you set yourself.  You know the sort of thing “when I lose 2 stone I will treat myself to a new dress, a new lipstick, a trip abroad”, etc etc.

Don’t write the first bit “when I lose 2 stone” or “when I quit smoking”  – note the words “lose”, “quit” they are negative words so it really is no surprise they make us feel like we are depriving ourselves of something.
Just write down the “treats”.  Do make them realistic.

Now – imagine yourself purchasing a new dress that makes you feel fabulous, a new lipstick that really enhances your face or visiting a place you have always wanted to see.  How does that make you feel?

Much better I’ll wager !!

So … go and do one of those things this week.  Of course, I am not recommending you buying things willy-nilly, or for the sake of it, but if there is something out there that you have been coveting as a “reward” – just go get it.  Reward yourself for being the gorgeous you that you already are.

If feeling fantastically confident is one of the things you have written down – don’t forget the first part of the Cycle of Success is “When you look great, you feel great and that in turn makes you feel more confident” – and then the steps continue as before.

I can help you feel fantastic in all areas of your Style.  Why not drop me a line and let me know what your style and image frustrations are and I will put together a personal recommendation for you.

So here is to a fabulous 2018 being the fabulous SAME YOU!

With love and gorgeousness always,

Claire xxx

Claire Butler

For HER Chat Show

This guest blog post from our member Claire Butler – The Style Expert, is perfect timing as we launched the brand new For HER Chat Show earlier this week, with our first chat being titled New Year, Same You! Catch up on YouTube and join the For HER Chat Show Facebook group ready for the next chat on Monday 12th Feb at 8pm.


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New Year, Same You

A double celebration – 2 years of Her Business Brew plus the book launch of Stories of She

Celebrating the 2-year anniversary of Her Business Brew and the launch of her latest book ‘Stories of She’, Serena Fordham, founder and CEO of Serena Fordham’s PA Services and Her Business Brew, recently celebrated by throwing a Posh PJ Party on the 16th March 2017!

Author and Entrepreneur Serena is known by many as a truly inspirational woman, and is proving to be an unstoppable whirlwind of amazement!

Growing up in Hellesdon Serena has always been hard working and eager to learn.  She attended Hellesdon High school and then went on to study Business Management BA (Hons) at The University of East Anglia.

Serena Graduated from the UEA in 2009, and started working as an Estate Agent.  Knowing this was not the direction she wanted her career to go in, in 2013 she set up her own virtual assistance business, Serena Fordham’s PA Services.

A few years down the line as her business grew and she met more local contacts she took a giant leap. 2015 was the year she founded ‘Her Business Brew’, a women’s networking group that supports and encourages women in business in Norfolk. Meeting once a month at one of three locations; each meeting has a guest speaker, lots of friendly faces, and, of course, cake!  Serena, ever striving for new challenges, has recently franchised Her Business Brew to encourage the group to grow across the UK.  Find more information about starting a group of your own.

Partying in PJ’S!

What better way to celebrate 2 years of Serena’s successful networking group than a room filled with business women partying in their pyjamas?

Serena organised a Posh Pyjama Party with an evening of festivities including; a Sweet Cart from Nayna Bass at Candy Cart Hire Norwich, Pampering with Nicola from Tropic, a raffle with a chance to win a place at the Her Business Brew Retreat in September, tombola from Break Charity, cakes from Rachel at Vanilla Clouds Bakery and music from DJ Barry Dunning of Silverlight Disco.

Guest Speakers Natalie Davies from our sponsors Inspired Women, Tina Bell from our charity of the year Nelson’s Journey and Nicola Calvert Tropic had everyone’s attention whilst talking about their amazing organisations.  The enthusiasm these ladies have for their work, and how they inspire and support others is truly amazing!

As well as being an opportunity to give out prizes to the valued Her Business Brew members and supporters, this evening also saw the launch of Serena’s latest book Stories of She, which is a collection of inspiring true stories of women overcoming struggles in their lives.


“I am extremely excited to launch ‘Stories of She’ as it will help to raise awareness of the Inspired Women project, and should hopefully encourage women to share their dark experiences, and seek help and support for issues they are struggling with.  The book will also raise funds for two charities close to my heart; Break Charity and Nelson’s Journey.”

Serena Fordham


The stories and poems in the book have been written by 13 incredible women, Serena herself included, and each piece of writing shows pure honesty and emotion.  The stories cover important issues that women face in life, that are not always openly spoken about, such as body confidence, eating disorders, sleeping problems, infertility and baby loss, and abuse.

All the contributors to the book were gifted with a framed picture of themselves with a caption from their story at the celebration and book launch, as a token to gratitude from Serena for sharing their stories and helping to enforce the book’s powerful messages.

Natalie Davies, CEO of Inspired Youth and Inspired Women then presented Serena with an amazing award; ‘Special Inspirational Woman Award’.  This was an unexpected shock to Serena’s well-planned evening, as she was not expecting any kind of recognition herself, and the presentation of this award left her overwhelmed and speechless.

The room was filled with women that all shared a great appreciation for Serena and her work. Serena’s daughter Ella even made an appearance to support her mummy (as well as to eat lots of cake!) and to have a quick visit to the sweet cart before going home to bed.

Looking to the Future

To mark the 3-year celebration of Her Business Brew, Serena and her team already have a few tricks up their sleeves.

This celebration is planned to be on a much larger scale than the close-knit and intimate Posh Pyjama Party, as on International Women’s Day, Thursday 8th March 2018, Serena and Her Business Brew will be hosting HER Business, Body and Life Conference at Epic Studios in Norwich, with the capacity for 1500 women to come together to celebrate this day.

There will be three remarkable and inspirational women speaking, various informative and educational workshops, and a range of stands.

Tickets are available to purchase now, be quick to get tickets at the early bird discount price.

I think it is evident that Serena is a woman to watch out for! Who knows what she will do next?!

Written by Kerri Page, Office Manager at Serena Fordham’s PA Services

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A double celebration – 2 years of Her Business Brew plus the book launch of Stories of She