Meet the Team

Serena Fordham

Founder & CEO

Serena Fordham

Serena Fordham is an Author, Speaker, Entrepreneur and Business Owner of Glow Virtual Assistants, For HER, Her Business Brew and Norfolk Mums.

You can find her at, and

In Norfolk, where she was born and bred, she is known for being an “Admin Superwoman”, as well as for inspiring women of all backgrounds locally, nationally and internationally.

Serena lives with her husband Matthew, their children, Ella and Alfie, and their little dog Coco.  She has a degree in Business Management, a background in Estate Agency, and her businesses are multi-award winning.

In addition, Serena is a keen supporter of child and women-focused charities, and is also the Founder of two social enterprise initiatives – An Hour or So; which brings together businesses to raise funds for charitable causes; and the For HER Foundation; which supports female business start-ups and women throughout the world.

Ros Arrowsmith

Admin Assistant

Ros Arrowsmith

Ros is a well-travelled potter with a penchant for touch typing. She has lived in Japan and Spain amongst other places but the tractor beam of Norfolk tempted her home and she now lives in Norwich with her husband and son. She has taught English as well as working at BeWILDerwood amongst the boggles and twiggles. Ros can now be found elbow deep in clay as she throws plates for customers like Farmyard Restaurant, Norwich and other lovely people.

Meeting hosts

Our meetings are hosted by independent business women, and you can find their pictures and bios on the page for the meeting they run.  Find all meeting locations here