Her Business Brew hosts its first workshop with success!

Did you know we are now offering workshops to help support women with their businesses? All done in a fun, friendly and relaxed environment.

On Tuesday 6th June 2017, Her Business Brew Founder Serena Fordham and Her Business Brew Coordinator and franchise owner Rebecca Claxton, along with Her Business Brew members, copywriter Kerry Brind, and life coach Sam James, held a day of training for like-minded business women who are in need of extra support and guidance. This was a great success and will continue to be offered in the future.

We missed the memo!…

On arrival refreshments were offered, but we must have missed the memo as our attendees all brought their own specific tea bags. This set the day off relaxed and with light-hearted laughter. We at Her Business Brew are all about being comfortable within the network group.

Kicking off the day..

In the comfort of her new offices on the Scottow Enterprise Park, Rebecca Claxton Founder of Savvy Mums Business and Host of Her Business Brew Cromer, kicked off the day offering her workshop on ‘Getting more done – Your ultimate guide to productivity’

Rebecca spoke about getting to know what time is your best working times, are you an early bird or a night owl? How to start your day right, how to stop procrastinating and many more very helpful insights into how we can be more productive in our day.

Your turn Serena!

Our second speaker was Serena Fordham Founder and CEO of Serena Fordham’s PA Services and Founder of Her Business Brew, and hosts Her Business Brew Norwich. Serena workshop was ‘The importance of face-to-face marketing, and how to pull off a kick-arse event!’

Serena’s workshop was designed to show that holding an event to celebrate or market our business was not so daunting after all! There were some useful techniques and tips offered that gave a practical plan into what is needed to hold an event and to publicise it afterwards.

Refreshed and re-fuelled after lunch…

After stopping to re-fuel, the wonderful Copywriter, Content Marketing Coach & SEO Stylist Kerry Brind from Write to Win Business, took a stand to deliver a fully packed and energetic workshop on ‘How to use your blog to grow your email list’

There was a huge amount of information offered for our workshop attendees, lots of questions being asked and notes being taken. Kerry knows her stuff and gave great insight into how others can follow her lead and with the amazing tips she offered I’m sure our attendees will soon have a growing mail list!

Rounding up the day…

To end the day, we had the lovely Sam James of Sam James Coaching. A down-to-earth life coach with a great insight into where we go wrong with juggling our personal and work lives. Her workshop was ‘Effective strategies, you can use again and again, to get the best mix of things in your life (and all the hats you wear!)’

She had the attendees thinking about their emotional awareness and where they are giving most of their energy during their day. Tips for freeing the mind of work baggage to be present in our personal lives.

Lots of food for thought from this workshop to go home and mull over, a superb way to end the day.

Feedback and what people thought

At the end of the workshop everyone shared what they’d got from the day…

“I learnt some great productivity tips, planned a celebration event that now feels achievable, list of things to action on my blogs!”

“Today has made me look at looking after me better, so I can work better. Also I got lots of ideas for blogging”

“I learned that it’s ok to be off balance for a while, but need to top up the tank!”

“Had fun and learned how to better look after myself”

“How to get more done, method for organising a great event, amazing tips to make the most of our blog, and it’s ok to look after me! Enjoyable day learning!!”

“How to look after myself better, and how to make my new whizzy website and blogs work for me! 🙂 Thank you so much!!!”

Want to get involved next time?

Feeling tempted to join us at the next workshop or at one of our Her Business Brew networking meetings?

This first workshop has proven there is a need for this type of relaxed, informative and supportive training so we will deliver!

There will be another workshop in the Autumn – If you are interested in attending, please get in touch.

You can also join us in our private Facebook group  to see what we and our members are getting up to!

 

6 steps to creating a super powerful direct mail campaign

Despite the growth of online marketing and social media, direct mail campaigns are still a vital part of the content marketing mix. Particularly for local bricks and mortar businesses with an audience limited to a certain geographical area.

In fact, for some of my locally based clients I’ve found a simple leaflet campaign to be several more times effective than online marketing or advertising.

From raising awareness with potential new customers to informing your regular clientele of new products and services or advertising an exclusive discount or special offer, a direct mail campaign offers one-to-one contact with potential customers and – done right – can result in some pretty impressive conversion rates.

Here’s how to get it right.

  1. Plan at least a few weeks ahead

When it comes to creating and running direct mail, it pays to plan ahead. The further the better!

The needs and wants of your customers vary throughout the year and you’ll achieve a better response rate if you connect with their immediate requirements. Planning also gives you more time to create the look and feel of your campaign with your design and content team.

For example, if you’re a beauty business, there’s not much point in offering a spray tan discount in the middle of winter. But a skin rejuvenating facial or a January pamper and products discount might be much better received.

Theme your campaigns with the seasonal needs of your customers, offering a discount on your most relevant services.

  1. Keep it super simple

If you’re mailing out a postcard or flyer, then your creative space will be limited. Less is definitely more for a direct mail campaign; in fact, trying to oversell a product can often have the opposite effect.

Your mailing should communicate what is necessary to compel the customer to buy, nothing more. A great headline, a brief explanation of your news, services or offer, a client quote to boost credibility and contact details are usually all you need.

  1. Consider your branding

Online or off, your brand should always be at the centre of your communications. A direct mail campaign should be eye-catching – it needs to stand out in a crowded post box – but the design should always reflect your wider brand strategy.

  1. Include a sample

People LOVE free stuff! Selling products over the Internet can be challenging as consumers are often unable to touch and feel the product before buying. A direct mail campaign provides you with the opportunity to get your product right into the customer’s hands. Include a small sample with your campaign so the customer can try before they buy.

  1. Think green – because your customers might!

Many consumers are now conscious of environmental issues. Most people recycle and they expect companies they do business with to take a responsible view on how their day-to-day business affects the world around them. Developing an eye-catching flyer that is also environmentally friendly could boost your campaign conversion rate.

  1. Consider your direct mail campaign an investment

When it comes to content creation there’s a lot you can DIY these days. Canva and PicMonkey allow entrepreneurs to create their own flyers, posters and rack cards for free or at minimal cost and provide a PDF download option that can then be passed onto a printer. Investing in a good quality print service will appeal to consumers’ belief that they are buying something of value.

Remember, your campaign represents your brand and business, so if the perceived value is low based on how the communication looks, consumers are unlikely to make a purchase. If you need help, bring in the experts. A professional designer or copywriter may require an initial outlay, but you’ve got a much better chance of making your money back (and then some) with a first-class campaign.

Kerry Brind

About the author:

Kerry Brind is a Content Marketing Coach and SEO Stylist. Founder of Write to Win Business, she works with fabulous female entrepreneurs, teaching them how to attract, compel and convert more clients with amazing content and SEO. A frequent HBB speaker, Kerry can be found dispensing daily content advice in her free Facebook Group: She Writes to Win Business.