A double celebration – 2 years of Her Business Brew plus the book launch of Stories of She

Celebrating the 2-year anniversary of Her Business Brew and the launch of her latest book ‘Stories of She’, Serena Fordham, founder and CEO of Serena Fordham’s PA Services and Her Business Brew, recently celebrated by throwing a Posh PJ Party on the 16th March 2017!

Author and Entrepreneur Serena is known by many as a truly inspirational woman, and is proving to be an unstoppable whirlwind of amazement!

Growing up in Hellesdon Serena has always been hard working and eager to learn.  She attended Hellesdon High school and then went on to study Business Management BA (Hons) at The University of East Anglia.

Serena Graduated from the UEA in 2009, and started working as an Estate Agent.  Knowing this was not the direction she wanted her career to go in, in 2013 she set up her own virtual assistance business, Serena Fordham’s PA Services.

A few years down the line as her business grew and she met more local contacts she took a giant leap. 2015 was the year she founded ‘Her Business Brew’, a women’s networking group that supports and encourages women in business in Norfolk. Meeting once a month at one of three locations; each meeting has a guest speaker, lots of friendly faces, and, of course, cake!  Serena, ever striving for new challenges, has recently franchised Her Business Brew to encourage the group to grow across the UK.  Find more information about starting a group of your own.

Partying in PJ’S!

What better way to celebrate 2 years of Serena’s successful networking group than a room filled with business women partying in their pyjamas?

Serena organised a Posh Pyjama Party with an evening of festivities including; a Sweet Cart from Nayna Bass at Candy Cart Hire Norwich, Pampering with Nicola from Tropic, a raffle with a chance to win a place at the Her Business Brew Retreat in September, tombola from Break Charity, cakes from Rachel at Vanilla Clouds Bakery and music from DJ Barry Dunning of Silverlight Disco.

Guest Speakers Natalie Davies from our sponsors Inspired Women, Tina Bell from our charity of the year Nelson’s Journey and Nicola Calvert Tropic had everyone’s attention whilst talking about their amazing organisations.  The enthusiasm these ladies have for their work, and how they inspire and support others is truly amazing!

As well as being an opportunity to give out prizes to the valued Her Business Brew members and supporters, this evening also saw the launch of Serena’s latest book Stories of She, which is a collection of inspiring true stories of women overcoming struggles in their lives.


“I am extremely excited to launch ‘Stories of She’ as it will help to raise awareness of the Inspired Women project, and should hopefully encourage women to share their dark experiences, and seek help and support for issues they are struggling with.  The book will also raise funds for two charities close to my heart; Break Charity and Nelson’s Journey.”

Serena Fordham


The stories and poems in the book have been written by 13 incredible women, Serena herself included, and each piece of writing shows pure honesty and emotion.  The stories cover important issues that women face in life, that are not always openly spoken about, such as body confidence, eating disorders, sleeping problems, infertility and baby loss, and abuse.

All the contributors to the book were gifted with a framed picture of themselves with a caption from their story at the celebration and book launch, as a token to gratitude from Serena for sharing their stories and helping to enforce the book’s powerful messages.

Natalie Davies, CEO of Inspired Youth and Inspired Women then presented Serena with an amazing award; ‘Special Inspirational Woman Award’.  This was an unexpected shock to Serena’s well-planned evening, as she was not expecting any kind of recognition herself, and the presentation of this award left her overwhelmed and speechless.

The room was filled with women that all shared a great appreciation for Serena and her work. Serena’s daughter Ella even made an appearance to support her mummy (as well as to eat lots of cake!) and to have a quick visit to the sweet cart before going home to bed.

Looking to the Future

To mark the 3-year celebration of Her Business Brew, Serena and her team already have a few tricks up their sleeves.

This celebration is planned to be on a much larger scale than the close-knit and intimate Posh Pyjama Party, as on International Women’s Day, Thursday 8th March 2018, Serena and Her Business Brew will be hosting HER Business, Body and Life Conference at Epic Studios in Norwich, with the capacity for 1500 women to come together to celebrate this day.

There will be three remarkable and inspirational women speaking, various informative and educational workshops, and a range of stands.

Tickets are available to purchase now, be quick to get tickets at the early bird discount price.

I think it is evident that Serena is a woman to watch out for! Who knows what she will do next?!

Written by Kerri Page, Office Manager at Serena Fordham’s PA Services

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A double celebration – 2 years of Her Business Brew plus the book launch of Stories of She

Making the Jump: From Fear to Fantastic


My life has been filled with terrible misfortunes, most of which have never happened  ~ Mark Twain

Do you ever jump to a negative conclusion?

Are you scaring yourself into not doing something that might be great for you? Whether a business opportunity or something personal? What if we go beyond feeling scared and turn that fear into excitement instead?

Many people I meet in my work are brilliant at conjuring up free fall ‘fast track to disaster’ films in their heads. For example, fear of driving, of being ill, or fear of failure. Anxiety and fears are very common things clients see me about.

“What if xyz happened?” is a common negative-focus question.  The intention is unconsciously on keeping safe. However, the emotional button marked ‘fear’ is pushed if you are imagining things going wrong.

My Bucket list fear

Recently a few of us at Her Business Brew were talking about a charity SkyDive in April this year, in aid of Nelson’s Journey, a charity supporting young people following the loss of a loved one.

A tandem skydive is on my ‘bucket list’. Up to now, I hadn’t found someone willing to take part with me (a make or break for me doing it). So I was delighted to hear Serena considering doing the SkyDive, along with Missy and a few others.  I felt a little uncertain, though pleased to have companions.  I’m jumping out of a plane with an experienced skydiver, so, my initial uncertainty and anxious thoughts calmed down somewhat.

However, a week or so later a ‘what if’ appeared “what if Serena and the others decide not to do it?” I thought, “What if I’m on my own?”  Rather than stew over this, I rang Serena to ask, relieved when she said she was definitely doing it.

Now I asked myself, “what if I have the best experience ever?!”

We need to mentally prepare, avoiding anxiety-creating “what if’s” – getting into an actively positive state is really useful for being at your best!

From Fear to Fantastic #MaketheJump Click To Tweet


Steps I recommend to prepare for an event or something important:

Visualise the important event as much time before as you can

Get into visualising the thrill/positivity of an experience. As much detail as needed. For me, the plane, the wind rushing, what I’m saying/ whooping! Seeing other people, thoughts on the jump’s meaning to me.

Write down a brief statement using positive phrases and verbs to accompany the visualisation – use all senses

For example, for me, “I’m seeing myself and my companions smiling.  I’m as free as a bird, the pull of air rushing through my arms and legs feels wonderful..  Now I’m floating gently, looking across the airfield, with the ground slowly rising up. Friends are waving, cheering and clapping. Feet on the ground now, I’m feeling amazing, I’ve done it! My thumbs are up, I’m saying “that was fantastic!”

Read the statement (& visualise) every night just before turning the light off and going to sleep

Repetition is necessary. Doing this just before sleep (or just as you wake) is when you are at your best, to absorb unconscious suggestion. Apply this approach to something you want to enjoy or have success at. This is one way of preparing and knocking any spiralling doubts out the window.

Will you give it a go? Maybe join me in skydiving for charity!



About the Author:

Angie Giles is an experienced hypnotherapist, counsellor and coach based at the Norfolk Clinic Complementary Healthcare Clinic, 38-40 Magdalen Road, Norwich, NR3 4AG.

Call Angie directly on 07773 610816 or email info@angiegiles.co.uk

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Making the Jump: From Fear to Fantastic