Her Business Brew hosts its first workshop with success!

Did you know we are now offering workshops to help support women with their businesses? All done in a fun, friendly and relaxed environment.

On Tuesday 6th June 2017, Her Business Brew Founder Serena Fordham and Her Business Brew Coordinator and franchise owner Rebecca Claxton, along with Her Business Brew members, copywriter Kerry Brind, and life coach Sam James, held a day of training for like-minded business women who are in need of extra support and guidance. This was a great success and will continue to be offered in the future.

We missed the memo!…

On arrival refreshments were offered, but we must have missed the memo as our attendees all brought their own specific tea bags. This set the day off relaxed and with light-hearted laughter. We at Her Business Brew are all about being comfortable within the network group.

Kicking off the day..

In the comfort of her new offices on the Scottow Enterprise Park, Rebecca Claxton Founder of Savvy Mums Business and Host of Her Business Brew Cromer, kicked off the day offering her workshop on ‘Getting more done – Your ultimate guide to productivity’

Rebecca spoke about getting to know what time is your best working times, are you an early bird or a night owl? How to start your day right, how to stop procrastinating and many more very helpful insights into how we can be more productive in our day.

Your turn Serena!

Our second speaker was Serena Fordham Founder and CEO of Serena Fordham’s PA Services and Founder of Her Business Brew, and hosts Her Business Brew Norwich. Serena workshop was ‘The importance of face-to-face marketing, and how to pull off a kick-arse event!’

Serena’s workshop was designed to show that holding an event to celebrate or market our business was not so daunting after all! There were some useful techniques and tips offered that gave a practical plan into what is needed to hold an event and to publicise it afterwards.

Refreshed and re-fuelled after lunch…

After stopping to re-fuel, the wonderful Copywriter, Content Marketing Coach & SEO Stylist Kerry Brind from Write to Win Business, took a stand to deliver a fully packed and energetic workshop on ‘How to use your blog to grow your email list’

There was a huge amount of information offered for our workshop attendees, lots of questions being asked and notes being taken. Kerry knows her stuff and gave great insight into how others can follow her lead and with the amazing tips she offered I’m sure our attendees will soon have a growing mail list!

Rounding up the day…

To end the day, we had the lovely Sam James of Sam James Coaching. A down-to-earth life coach with a great insight into where we go wrong with juggling our personal and work lives. Her workshop was ‘Effective strategies, you can use again and again, to get the best mix of things in your life (and all the hats you wear!)’

She had the attendees thinking about their emotional awareness and where they are giving most of their energy during their day. Tips for freeing the mind of work baggage to be present in our personal lives.

Lots of food for thought from this workshop to go home and mull over, a superb way to end the day.

Feedback and what people thought

At the end of the workshop everyone shared what they’d got from the day…

“I learnt some great productivity tips, planned a celebration event that now feels achievable, list of things to action on my blogs!”

“Today has made me look at looking after me better, so I can work better. Also I got lots of ideas for blogging”

“I learned that it’s ok to be off balance for a while, but need to top up the tank!”

“Had fun and learned how to better look after myself”

“How to get more done, method for organising a great event, amazing tips to make the most of our blog, and it’s ok to look after me! Enjoyable day learning!!”

“How to look after myself better, and how to make my new whizzy website and blogs work for me! 🙂 Thank you so much!!!”

Want to get involved next time?

Feeling tempted to join us at the next workshop or at one of our Her Business Brew networking meetings?

This first workshop has proven there is a need for this type of relaxed, informative and supportive training so we will deliver!

There will be another workshop in the Autumn – If you are interested in attending, please get in touch.

You can also join us in our private Facebook group  to see what we and our members are getting up to!

 

Keeping your skills up-to-date, and the importance of learning when you’re self-employed

Learn to love learning and your business will thank you for it. Seriously. I mean if you were employed you’d not only do your initial training, but you’d have to keep your skills and knowledge up to date.

Well, you need to do that with your business too.

I spent 10 years of my life working in the advice sector, mainly with Citizens Advice, and you wouldn’t believe the amount of training I had.

I went from initial training to learn how to give advice and interview clients to get the right information from them, to topic related training on debt, welfare benefits, consumer and employment problems (and loads more!) I even underwent smoking cessation training and managing suicide risk of clients as part of an NHS contract I was delivering giving advice to patients in GP’s surgeries.

Now I run my own business I don’t ignore my need to keep up-to-date, in fact, I love growing my knowledge and passing it on or using it to help others through the advice and training I give.

In the last 3.5 years I’ve spent hundreds of hours (if not thousands) watching webinars and TED Talks, listing to podcasts, reading books and magazines, attending courses, conferences and other events.

 

Learn to love learning and your business will thank you for it Click To Tweet

 

So what can you learn?
Professional development

It’s likely that you’ll want to keep any professional qualifications up to date, or develop new skills as your business grows. You might also find professional magazines and journals helpful in keeping up with trends and new developments in your sector.

Consider any training carefully – are the skills you gain going to be of any value, and will the money and time invested be worth it for your business success?

Business skills

Women generally become self-employed because they love what you do, or they wanted a more flexible work schedule. However, starting a business is a huge learning curve and you suddenly require a ton of extra ‘know how’ such as time management, accounting, website development, blogging, SEO, social media and marketing.

Take the time to learn what you can from those in the know. And whilst it’s great to be able to outsource some of these tasks, it’s still a good idea to have a basic understanding of them.

Personal growth

If you’re the only person (or the leader) in your business it’s important that you do not neglect self-development and personal growth. This includes anything from self-care to overcoming deep-seated fear or mindset issues which hold you back.

Again you need to consider any training carefully – maybe you could find what you need from a book rather than formal training? Take a look in your local library or bookshop, or head over to Amazon to see what’s available. Or maybe an informal workshop or session can give you what you need? Ask around at networking events to see what’s available locally.

 

Develop a passion for learning. If you do, you will never cease to grow. Anthony J. D’Angelo

Learning styles

It’s widely agreed that people learn in different ways – that is, how they take in and retain information to be able to reuse it, and there are several different theories on learning styles. People often find that their learning style is actually a mix, but one style is usually more prominent than the other(s).

Once you understand your learning style it will make it easier for you know how to learn and retain information, and should sway your decisions about choosing the right training. Knowing your learning style might also help demonstrate why you automatically do things a certain way, as often we automatically do things in the way that relates to the style of learning we benefit the most from.

Find your learning style in this simple quiz

Ways to learn

Books are a great way to learn years’ worth of work or study in a much shorter time. Plus Kindle and audiobooks give good choice for differing learning styles.

Podcasts are a great way to learn informally in bite-size sections on whatever topics you want to. If you’ve got an iPhone take a look at the pre-installed Podcast app, or on Android take a look at the Stitcher app.

Local workshops & courses can be great for one-off’s, and are obviously great for networking too! Take a look at our events to see what workshops we have coming up.

Webinars are usually live (but sometimes pre-recorded) training sessions lasting around an hour or so to teach you about a specific topic. Free webinars tend to have a sales pitch towards the end.

Online courses cover almost every topic imaginable and fit easily around looking after a family and running your business. These can vary hugely in costs from £20-30 up to thousands.

Conferences are great for learning and networking with new suppliers, contacts and potential customers, and they happen all over the world in every industry. Just ask others doing similar work about which are the good ones worth attending, as often they can be a big investment, especially if they involve travel.

Love learning

So what are you waiting for?

…go out there and learn something new!

PS. Did you know that we are hosting a women’s empowerment conference for International Women’s day, 8th March 2018? Get your tickets now for the Her Business, Body & Life Conference – full details here.

 

Ideal Clients: Why They are Important

Last week I ran a workshop at the University of East Anglia on ideal clients which covered what people mean by the term ‘ideal clients’, how you can identify yours, and how this can make an impact to your marketing.

Today I stepped in to talk at our Central Norfolk group after the other speaker couldn’t attend, so I took a small section of this workshop and talked about how you can categorise your ideal client, for example by age, gender, marital status, parental status, job income… even down to things like values.

People then drew their ‘ideal client’ and gave them a name.

Some people find this activity a little awkward, some don’t think there’s any point, and others totally embrace the challenge.

Now this is not about your ability to draw, stick-people are absolutely fine, it’s about identifying that one person you’d like to work with the most, the person who wants what you offer and can afford to pay for it, it’s about building knowledge.

The more you refine who your ideal client might be (and yes it’s fine to have several ideal clients in mind, especially so if you offer different products or services), the more you can get to know them. The more you can identify their needs, address their problems and find them to market to as well.

Getting to know your ideal clients allows you to use the language they use in your social media posts, email newsletters, adverts, on your website, flyers or packaging. To use colours or styles that you know resonate with them, and to promote what you do in the places they are. I mean there’s no point spending £2k on a radio ad campaign if your ideal clients don’t listen to the radio!

There are no hard and fast rules here, and things may change over time so it’s worth reviewing this every year or two, or as your business evolves.

Understanding your ideal clients inside out will help you better market to them, resulting in more sales, and will enable you to address their needs more fully, creating loyal customers who refer others your way too. Win win!